YSU Ads Club develops campaign for local real estate firm

2017 Sep 11

Emily Lampe of Diamond, Ohio (44412), a member of Youngstown State University's Ads Club, was part of the student team that developed an advertising campaign this summer for a Youngstown-area realtor. Lampe, International Business major, is a Mineral Ridge High School graduate.

"Trusting our company's brand with college students was a little nerve wracking, but after our first meeting, I knew these students were well prepared," stated Patrick Burgan, Broker/Owner of Burgan Real Estate. "The final product not only met, but exceeded all of our expectations. We are thrilled with the campaign that they have created and we looking forward to working with this group for years to come. The students involved in the YSU Ads Club are incredibly talented and are all going to accomplish great things."

Burgan Real Estate, the official realtor for YSU Athletics, paid the club $500 for their work on the campaign which included a new slogan, basketball and football program ads and the season ticket card for YSU Athletics.

The YSU Ads Club, a collegiate chapter of the American Advertising Federation, also took third place and the title of "Best Media Plan" recently at the 2017 National Student Advertising District 5 Regional Competition.